FREE TOOL

Referral ROI calculator for local business

Drag rewards into a ladder and watch a year of referral revenue add up. No signup needed.

Start from
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ReferralWiz

Reward Ladder

Each milestone is a stop on your customer's journey. Set how many referrals unlock each reward.

welcome
Welcome Gift
Given to new friends when they join via your link.
Free coffee
One free drink of any size
Milestone
3 referrals
Delay days
Free pastry box
Six pastries to share
Milestone
6 referrals
Delay days
Coffee for a month
One drink a day for 30 days
Reward Library
Drag any reward onto a milestone.
Free pastry box
Six pastries to share
$8 to you
Coffee for a month
One drink a day for 30 days
$30 to you
Free coffee
One free drink of any size
$4 to you
10% off next visit
One-time discount on a purchase
$6 to you
Free shipping
On the next online order
$8 to you
$10 store credit
Applied to their account
$10 to you
Mystery gift
A surprise picked by the team
$12 to you
VIP early access
First dibs on new products and drops
$0 to you
✦ Projected return

Your next 12 months

123✦456✦78
Avg referrals per advocate
Estimate only — assumptions
  • Figures are a yearly run rate once the program is up and running, not a first-calendar-year total. A referral that arrives mid-year contributes less in that first year.
  • A referred customer is worth $432 per year (average sale × purchases per month × 12) and stays a full year.
  • Every advocate averages the same number of referrals.
  • A milestone with several reward options counts as the average of their costs (the customer picks one).
  • The welcome gift is given once per referred friend.
  • No churn, seasonality, or redemption breakage is modeled.

Run this for real. Free account, and your ladder comes with you.

Three ladders to start from

Each one is figured at 3 friends per sharing customer. Load one and drag things around.

A café

$9 a visit, 4× a month, 20 customers sharing

  • Welcome Free coffee ($4)
  • 3 refs Free pastry box ($8)
  • 6 refs Coffee for a month ($30)
Net in a year
$25,520
Back per $1
$65

Faded rewards aren't reached at 3 friends, so they cost nothing yet.

A salon

$85 a visit, 0.7× a month, 15 customers sharing

  • Welcome $15 off a first visit ($15)
  • 3 refs Product gift ($25)
  • 6 refs Free blowout ($35)
Net in a year
$31,080
Back per $1
$31

Faded rewards aren't reached at 3 friends, so they cost nothing yet.

A gym

$60 a visit, 1× a month, 25 customers sharing

  • Welcome Free trial week ($12)
  • 3 refs A free month ($60)
Net in a year
$51,600
Back per $1
$23

How the math works

  1. One customer's year. Average sale × visits a month × 12. With your numbers that is $432.
  2. Revenue. Customers sharing × friends each × one customer's year.
  3. Cost. A welcome gift for every friend, plus each ladder reward a sharer reaches.
  4. The bars. Net return at 1, 2, 3… friends each. A ✦ marks where a reward unlocks, which is why the net dips there. Hover a bar for its figures.

What it assumes

  • A yearly run rate for a program that's already going, not a first calendar year.
  • Referred friends spend like your regulars and stay all year.
  • Rewards count at what they cost you, not their price on the menu.
  • Every friend counts as new, though some would have found you anyway.
  • Net is before the cost of the goods you sell, so it isn't profit. Multiply by your margin for a stricter view.

Ready to run this for real?

LeadBounty gives every customer a personal link and QR code, runs the ladder and handles redemption at the counter. Your first campaign is free.

Run this for real See how it works

The builder above is ReferralWiz, our free campaign tool. For the method behind the math, read how to calculate what word-of-mouth is worth.